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isPartOf:"Journal of advertising research"
~isPartOf:"Sport, Business and Management : an international journal ; SBM"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Sportmarketing"
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Journal of advertising research
Sport, Business and Management : an international journal ; SBM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
48
International journal of sport management and marketing : IJSMM
37
International journal of sports marketing & sponsorship
35
European Sport management quarterly : ESMQ
32
Journal of sport management : the official journal of the North American Society of Sport Management
31
Sport management review
23
Journal of business research : JBR
14
Journal of sports economics
13
International journal of sport finance
12
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Journal of promotion management : JPM
5
International journal of event and festival management
4
Strategies in sports marketing : technologies and emerging trends
4
The journal of business & industrial marketing
4
An Elgar research collection
3
Applied economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of vacation marketing : an international journal
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Routledge international handbooks
3
Sportmanagement : SPM
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
2
European journal of operational research : EJOR
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
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ECONIS (ZBW)
14
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1
Sponsorship, Covid-19 and mega sport events : the case of UEFA Euro 2020
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 211-235
Persistent link: https://www.econbiz.de/10014524820
Saved in:
2
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
3
Examining racial discrimination in fantasy team selection : the case of Czech soccer fans
Kotrba, Vojtech
;
Dwyer, Brendan
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014317626
Saved in:
4
Attrition in entry-level ticket sales positions : a survival analysis
Pierce, David Allen
;
Wanless, Elizabeth
;
Popp, Nels
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10014317827
Saved in:
5
Global multi-sport events : content strategy for driving fan engagement on Twitter
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
Saved in:
6
Testing the relationships among event personality, event image and runners' loyalty : a study of an international running event
Lianopoulos, Yannis
;
Theodorakis, Nicholas D.
; …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 189-207
Persistent link: https://www.econbiz.de/10013274354
Saved in:
7
Does sport media raise her name? : examining intersectional representation in media narratives
Isard, Risa F.
;
Melton, E. Nicole
- In:
Sport, Business and Management : an international …
12
(
2022
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10013274378
Saved in:
8
Sport event innovation : a preliminary conceptualization and directions for future research
Hoff, Kristina J.
;
Leopkey, Becca
;
Ellis, Dana
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 618-638
Persistent link: https://www.econbiz.de/10014317600
Saved in:
9
The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues
Lee, Seomgyun
;
Oh, Taeyeon
;
Lim, Choong Hoon
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10013349534
Saved in:
10
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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