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isPartOf:"Journal of advertising research"
~subject:"Australien"
~subject:"Comparison"
~subject:"Sportveranstaltung"
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Australien
Comparison
Sportveranstaltung
Fernsehwerbung
74
Television advertising
74
Advertising effects
36
Werbewirkung
36
USA
25
United States
25
Media usage
9
Mediennutzung
9
Fernsehprogramm
8
Television programme
8
Brand management
7
Consumer behaviour
7
Emotion
7
Konsumentenverhalten
7
Markenführung
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Australia
6
Fernsehnutzung
6
Internet marketing
6
Online-Marketing
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Television usage
6
Neuroscience
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Neurowissenschaften
4
Vergleich
4
Biometrics
3
Biometrie
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Großbritannien
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Measurement
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Media mix
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Mediamix-Strategie
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Messung
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Product Placement
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Product placement
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Sport event
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English
12
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Dix, Stephen Richard
2
Bakir, Aysen
1
Beal, Virginia
1
Bellman, Steven
1
Burton, Jennifer Lee
1
Collins, Martin
1
Cunningham, Isabella
1
Davtyan, Davit
1
Dennis, Donald Miller
1
Ewing, Michael
1
Gollins, Jan
1
Gray, David Michael
1
Haddad, Hanadi
1
Jedidi, Kamel
1
Jeong, Yongick
1
Mueller, Kristen M.
1
Newstead, Kate
1
Patnaik, Sandeep
1
Phau, Ian
1
Purvis, Scott C.
1
Romaniuk, Jenni
1
Schmitt, Bernd
1
Sharp, Byron
1
Spotts, Harlan E.
1
Stewart, Kristin
1
Tran, Hai L.
1
Varan, Duane
1
Walls, Danielle M.
1
Zarantonello, Lia
1
Zhao, Xinshu
1
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
3
Journal of promotion management : JPM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport finance
2
International journal of sport management and marketing : IJSMM
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
American economic journal : a journal of the American Economic Association
1
Discussion paper / Centre for Economic Policy Research
1
Eurasian business review
1
European journal of marketing : EJM
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
IIMB management review
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NET Institute Working Paper
1
Quantitative marketing and economics : QME
1
Stanford University Graduate School of Business Research Paper
1
The Routledge companion to advertising and promotional culture
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The interface of business and culture
1
The journal of current research in global business : JCRGB
1
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ECONIS (ZBW)
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1
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
2
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
3
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
4
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
5
How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia
;
Schmitt, Bernd
;
Jedidi, Kamel
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
Saved in:
6
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
7
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
8
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
9
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
10
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
1
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