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isPartOf:"Journal of business research : JBR"
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~isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
94
Business-to-business marketing
94
Lieferantenmanagement
74
Supplier relationship management
74
Relationship marketing
34
Beziehungsmarketing
33
Salespeople
17
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94
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Sharma, Piyush
5
Mora Cortez, Roberto
4
Johnston, Wesley J.
3
Kowalkowski, Christian
3
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Edwards, John
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Ehret, Michael
2
Ferguson, Jodie L.
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Ghosh Dastidar, Ayan
2
Gupta, Aditya
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Hinterhuber, Andreas
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Huang, Ying
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Kienzler, Mario
2
Kindström, Daniel
2
Malik, Ashish
2
Miles, Morgan P.
2
Paul, Justin
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Rana, Nripendra P.
2
Vrontis, Demetris
2
Xu, Shichun
2
Alexander, Matthew
1
Allison, Lee
1
Altwaijry, Najwa
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Amin, Mohammad Sakif
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Anderson, Sidney T.
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Anees-ur-Rehman, Muhammad
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Appio, Francesco Paolo
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Archer-Brown, Chris
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Arndt, Aaron D.
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Azer, Jaylan
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Baack, Daniel W.
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Journal of business research : JBR
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
353
The journal of business & industrial marketing
116
SpringerLink / Bücher
88
Journal of business-to-business marketing
62
Springer eBook Collection
34
Springer eBook Collection / Business and Economics
22
Research
17
essentials
14
Journal of the Academy of Marketing Science
12
Journal of marketing
11
Brand the Future : systematische Markenentwicklung im B2B
9
Journal of personal selling & sales management
9
Business-to-Business-Marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Psychology & marketing
8
Journal of customer behaviour
7
Marketing intelligence & planning
7
Springer eBooks / Business and Economics
7
Essentials
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing research
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
The journal of personal selling & sales management : JPSSM
6
Business horizons
5
Journal of marketing theory and practice
5
Journal of marketing theory and practice : JMTP
5
Journal of service research
5
Springer eBook Collection / Business and Management
5
Asia Pacific journal of marketing and logistics
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
European journal of marketing
4
Innovatives Markenmanagement
4
International journal of business environment : IJBE
4
Marketing theory
4
Advances in business marketing and purchasing
3
Asia Pacific business review
3
Corporate reputation review : an international journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
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ECONIS (ZBW)
94
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1
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10
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94
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1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
3
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
4
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
5
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
6
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
7
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
8
Impact of stereotype threat on sales anxiety
Amin, Mohammad Sakif
;
Arndt, Aaron D.
;
Tanner, Emily C.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468969
Saved in:
9
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions : improving B2B sales performance
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014227814
Saved in:
10
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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