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Journal of business research : JBR
Digitale Kommunikation
HMD : Praxis der Wirtschaftsinformatik
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Journal of advertising research
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4
Business ethics : a European review
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Cowles Foundation Discussion Paper
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International journal of contemporary hospitality management
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Social media listening and monitoring for business applications
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Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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Corporate communications : an international journal
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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E-marketing ; Vol. 1
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European journal of marketing : EJM
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu
;
Ting, I-hsien
;
Wu, Hui-ju
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
Saved in:
2
Social Media Marketing am Beispiel Bitburger
Lohmer, Marius
- In:
Digitale Kommunikation
,
(pp. 151-172)
.
2012
Persistent link: https://www.econbiz.de/10009545419
Saved in:
3
Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
4
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 935-942
Persistent link: https://www.econbiz.de/10008652178
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