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isPartOf:"Journal of business research : JBR"
~isPartOf:"Handbook of strategic account management : a comprehensive resource"
~subject:"B-to-B-Marketing"
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Journal of business research : JBR
Handbook of strategic account management : a comprehensive resource
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Field guide to case study research in business-to-business marketing and purchasing
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Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
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2
Developing strategic key account relationships in business-to-business markets
Wilson, Kevin
- In:
Handbook of strategic account management : a …
,
(pp. 495-514)
.
2014
Persistent link: https://www.econbiz.de/10010341881
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