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isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
108
Business-to-business marketing
108
Lieferantenmanagement
76
Supplier relationship management
76
Relationship marketing
36
Beziehungsmarketing
35
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Electronic Commerce
15
Selling
15
Verkauf
15
Consumer behaviour
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Konsumentenverhalten
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Brand management
11
Markenführung
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Social Web
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Digital platform
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Digitale Plattform
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Brand image
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Markenimage
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B2B
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B2B marketing
8
Betriebliche Wertschöpfung
7
Business-to-business
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Digitalisierung
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Digitization
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Innovation
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Value creation
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Business network
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Customer satisfaction
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Customer value
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108
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108
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108
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English
108
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Johnston, Wesley J.
5
Sharma, Piyush
5
Kowalkowski, Christian
4
Mora Cortez, Roberto
4
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Ghosh Dastidar, Ayan
2
Gupta, Aditya
2
Gupta, Shivam
2
Hao, Andy
2
Hartmann, Nathaniel N.
2
Hinterhuber, Andreas
2
Huang, Ying
2
Kienzler, Mario
2
Kindström, Daniel
2
LaPlaca, Peter
2
Malik, Ashish
2
Miles, Morgan P.
2
Nordin, Fredrik
2
Paul, Justin
2
Rana, Nripendra P.
2
Storbacka, Kaj
2
Vrontis, Demetris
2
Xu, Shichun
2
Alexander, Matthew
1
Allison, Lee
1
Altwaijry, Najwa
1
Amin, Mohammad Sakif
1
Anderson, Sidney T.
1
Appio, Francesco Paolo
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Archer-Brown, Chris
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Arndt, Aaron D.
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Autry, Chad W.
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Journal of business research : JBR
Journal of business market management : JBM
Industrial marketing management : the international journal for industrial and high-tech firms
602
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
essentials
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
108
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61
Purchaser perceptions of early phase supplier relationships : the role of similarity and likeability
Nagel, Duane M.
;
Giunipero, Larry C.
;
Jung, Hyeyoon
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012494450
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62
Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.
;
Badrinarayanan, Vishag
;
Anderson, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
Saved in:
63
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
Saved in:
64
Standardized vs. customized firm-initiated interactions : their effect on customer gratitude and performance in a B2B context
Ruz-Mendoza, Miguel Á.
;
Trifu, Andreea
;
Cambra-Fierro, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 341-353
Persistent link: https://www.econbiz.de/10012590245
Saved in:
65
Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Zhang, Yin
;
Lu, Baozhou
;
Zheng, Haidong
- In:
Journal of business research : JBR
112
(
2020
),
pp. 170-189
Persistent link: https://www.econbiz.de/10012230575
Saved in:
66
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
67
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
68
Organizing actor engagement : a platform perspective
Blasco-Arcas, Lorena
;
Alexander, Matthew
;
Sörhammar, David
- In:
Journal of business research : JBR
118
(
2020
),
pp. 74-85
Persistent link: https://www.econbiz.de/10012287589
Saved in:
69
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
70
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
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