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isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Pricing strategy"
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Search: subject_exact:"Aufmerksamkeitsökonomie"
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Brand management
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Perception
104
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104
Consumer behaviour
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79
Brand image
25
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Aiello, Gaetano
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Journal of business research : JBR
The journal of brand management : an international journal
Journal of revenue and pricing management
9
The journal of product & brand management
9
SpringerLink / Bücher
8
Journal of retailing and consumer services
7
International journal of hospitality management
6
Marketing letters : a journal of research in marketing
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International journal of consumer studies
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Journal of retailing
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Journal of vacation marketing : an international journal
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Research
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
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Theoretical and applied economics : GAER review
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Asia Pacific journal of marketing and logistics
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ESMT working paper
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of Asian finance, economics and business : JAFEB
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Journal of business economics and management
2
Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of customer behaviour
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Journal of euromarketing
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Journal of fashion marketing and management
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Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
2
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
3
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele
;
Vannucci, Virginia
;
Shukla, Yupal
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Saved in:
4
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
5
The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing
Pade, Robin
;
Feurer, Sven
- In:
Journal of business research : JBR
145
(
2022
),
pp. 277-287
Persistent link: https://www.econbiz.de/10013197903
Saved in:
6
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
7
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
8
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
9
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
10
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
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