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isPartOf:"Journal of business research : JBR"
~person:"Ehret, Michael"
~person:"Ferguson, Jodie L."
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B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
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Supplier relationship management
4
Beziehungsmarketing
2
Relationship marketing
2
Advertising
1
Advertising effects
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B2B
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Ehret, Michael
Ferguson, Jodie L.
Sharma, Piyush
7
Vrontis, Demetris
4
Zaefarian, Ghasem
4
Baraldi, Enrico
3
Dong, Maggie Chuoyan
3
Liu, Yi
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Mora Cortez, Roberto
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Naudé, Peter
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Parida, Vinit
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Su, Chenting
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Bag, Surajit
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Biemans, Wim
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Boyd, D. Eric
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Chatterjee, Sharmila C.
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Chaudhuri, Ranjan
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Chung, Henry F. L.
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Collins, Brian J.
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Coote, Leonard V.
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Cui, Victor
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Gligor, David M.
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Gupta, Shivam
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Hao, Andy
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Henneberg, Stephan
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Johnston, Wesley J.
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Kashyap, Vishal
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Kindström, Daniel
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Kohtamäki, Marko
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
4
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Journal of Business & Industrial Marketing
1
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
1
The journal of brand management : an international journal
1
Volume 21, Issue 2
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ECONIS (ZBW)
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1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
3
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
4
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
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