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isPartOf:"Journal of business research : JBR"
~person:"Ferguson, Jodie L."
~person:"Lee, Liane W. Y."
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Lieferantenmanagement
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Supplier relationship management
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B-to-B-Marketing
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Consumer behaviour
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Guanxi
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Ferguson, Jodie L.
Lee, Liane W. Y.
Sharma, Piyush
7
Vrontis, Demetris
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Zaefarian, Ghasem
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Liu, Yi
3
Mora Cortez, Roberto
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Naudé, Peter
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Su, Chenting
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Chaudhuri, Ranjan
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Chung, Henry F. L.
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Collins, Brian J.
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Coote, Leonard V.
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Cui, Victor
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Dong, Maggie Chuoyan
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Ehret, Michael
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Gligor, David M.
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Gupta, Shivam
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Hao, Andy
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Henneberg, Stephan
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Hermes, Jan
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Jiang, Yan
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Johnston, Wesley J.
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Kashyap, Vishal
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Kindström, Daniel
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Kingshott, Russel P. J.
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
2
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
3
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
Saved in:
4
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
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