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isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Marketingmanagement"
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Brand image
Marketingmanagement
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Konsumentenverhalten
338
Customer satisfaction
136
Kundenzufriedenheit
136
Brand management
132
Markenführung
132
Dienstleistungsqualität
103
Service quality
103
Markenimage
100
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Customer integration
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Lieferantenmanagement
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Internet marketing
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Customer value
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Kundenwert
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Marketing management
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Innovation
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Einzelhandel
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Retail trade
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Emotion
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Complaint management
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Confidence
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Vertrauen
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Online retailing
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Online-Handel
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Social media
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Kim, Kyung Hoon
3
Roy, Sanjit
3
Aiello, Gaetano
2
Andreini, Daniela
2
Balaji, M. S.
2
Black, Iain
2
Bose, Sunny
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Davvetas, Vasileios
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Diamantopoulos, Adamantios
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2
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Ko, Eunju
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Mrad, Mona
2
Pedeliento, Giuseppe
2
Roy, Rajat
2
Sharifah Faridah Syed Alwi
2
Simões, Cláudia
2
Solerio, Chiara
2
Sousa, Rui
2
Veloutsou, Cleopatra
2
Wang, Shuman
2
Yuan, Chun Lin
2
Zarantonello, Lia
2
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1
Adams, Pamela
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1
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1
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1
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1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
89
The journal of product & brand management
82
The journal of brand management : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of strategic marketing
42
International journal of hospitality management
41
Asia Pacific journal of marketing and logistics
36
The journal of business & industrial marketing
35
Cogent business & management
33
European journal of marketing : EJM
33
SpringerLink / Bücher
31
Journal of travel and tourism marketing
25
Psychology & marketing
25
Journal of marketing management : MM
24
International journal of internet marketing and advertising : IJIMA
22
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
Journal of marketing communications
21
International journal of contemporary hospitality management
19
Business horizons
18
Journal of hospitality marketing & management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing
15
Journal of retailing
15
International journal of electronic customer relationship management : IJECRM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The service industries journal
14
Gabler Edition Wissenschaft
13
International review on public and non-profit marketing
13
Journal of business ethics : JOBE
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Marketing letters : a journal of research in marketing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
European journal of marketing
12
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ECONIS (ZBW)
140
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
3
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
4
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
5
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
6
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
7
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
8
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
9
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
10
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
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