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isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Pricing strategy"
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Search: subject_exact:"Aufmerksamkeitsökonomie"
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Brand management
Markenimage
Pricing strategy
Perception
92
Wahrnehmung
92
Consumer behaviour
71
Konsumentenverhalten
71
Brand image
19
Markenführung
18
Luxury goods
11
Luxusgüter
11
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Social web
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Aiello, Gaetano
2
Pizzi, Gabriele
2
Vannucci, Virginia
2
Akhtar, Pervaiz
1
Balaji, M. S.
1
Banerjee, Saikat
1
Banister, Emma N.
1
Baumert, Thomas
1
Bellman, Steven
1
Bian, Xuemei
1
Bogomolova, Svetlana
1
Boman, Laura
1
Brown, Brian P.
1
Chang, Hua
1
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1
Chaudhuri, Bibek Ray
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Cowan, Kirsten
1
Delécolle, Thierry
1
Dimoka, Angelika
1
Elliott, Richard
1
Fagerstrøm, Asle
1
Fennis, Bob Michaël
1
Ferguson, Jodie L.
1
Feurer, Sven
1
Foti, Lianne
1
Foxall, Gordon R.
1
Griffart, Clovis
1
Hasford, Jonathan
1
He, Yanqun
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Hewage, Ganga S. Urumutta
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Hogg, Margaret K.
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Horn, Esther
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Im, Hyunjoo
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Isabella, Giuliana
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Johar, J. S.
1
Johnston, Wesley J.
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Kaushik, Arun Kumar
1
Kennedy, Rachel
1
Khalifa, Dina
1
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Journal of business research : JBR
Journal of retailing and consumer services
12
Journal of revenue and pricing management
9
SpringerLink / Bücher
9
The journal of product & brand management
9
International journal of hospitality management
7
The journal of brand management : an international journal
7
Journal of marketing research : JMR
6
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
5
Journal of retailing
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
Research
5
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of consumer studies
4
International journal of market research
4
Journal of consumer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of vacation marketing : an international journal
4
Marketing : ZFP ; journal of research and management
4
Qualitative market research : an international journal
4
Cogent business & management
3
Journal of business economics and management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer eBook Collection / Business and Economics
3
The international review of retail, distribution and consumer research
3
Theoretical and applied economics : GAER review
3
Tourism management : research, policies, practice
3
Tourism management perspectives : TMP
3
ESMT working paper
2
European journal of marketing
2
European research studies
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ECONIS (ZBW)
30
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1
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
2
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
3
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele
;
Vannucci, Virginia
;
Shukla, Yupal
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Saved in:
4
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
5
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
6
The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing
Pade, Robin
;
Feurer, Sven
- In:
Journal of business research : JBR
145
(
2022
),
pp. 277-287
Persistent link: https://www.econbiz.de/10013197903
Saved in:
7
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
8
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
9
Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
Saved in:
10
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
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