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isPartOf:"Journal of business research : JBR"
~subject:"Cultural identity"
~subject:"Marketingmanagement"
~subject:"SME"
~subject:"Strategic management"
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Cultural identity
Marketingmanagement
SME
Strategic management
International marketing
102
Internationales Marketing
102
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
24
Markenführung
24
Marketing management
23
Globalisierung
20
Globalization
20
Firm performance
15
Kulturelle Identität
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Unternehmenserfolg
15
Welt
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48
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48
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Laroche, Michel
6
Cleveland, Mark
4
Bartikowski, Boris
3
Javalgi, Rajshekhar G.
3
Martin, Silvia L.
3
Teng, Lefa
3
Boso, Nathaniel
2
Cardinali, Silvio
2
Jebarajakirthy, Charles
2
Navarro García, Antonio
2
Sharma, Piyush
2
Adeola, Ogechi
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
1
Arenas-Gaitán, Jorge
1
Behl, Abhishek
1
Cadogan, John W.
1
Calvo-Mora Schmidt, Arturo
1
Carter, Leanne
1
Cedrola, Elena
1
Cheetham, Fiona
1
Chen, Jieke
1
Ciravegna, Luciano
1
Cui, Charles Chi
1
Culpan, Refik
1
D'Alessandro, Steven
1
Das, Manish
1
Debnath, Nirmalya
1
Ding, Yuan
1
Doherty, Anne Marie
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Elg, Ulf
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Flores, Alejandro
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Geldes, Cristian
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Gellatly, Lauren
1
Ghauri, Pervez N.
1
Giarratana, Marco
1
Gnizy, Itzhak
1
Gounaris, Spiros
1
Griffith, David A.
1
Heredia Pérez, Jorge A.
1
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Journal of business research : JBR
International marketing review
53
Journal of international marketing
31
Journal of global marketing
28
International business review : the official journal of the European International Business Academy
18
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
13
European journal of international management : EJIM
10
Europäische Hochschulschriften / 5
10
Handbook of research on international advertising
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
10
The journal of business & industrial marketing
10
Journal of international consumer marketing
8
Journal of strategic marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Springer eBook Collection
7
Advances in international marketing
6
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
6
International journal of export marketing
6
International marketing ; Vol. 1
6
Journal of euromarketing
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of international entrepreneurship
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Asia Pacific journal of marketing and logistics
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international trade & commerce
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Gabler Edition Wissenschaft
4
International business and economics research journal
4
International marketing in the fast changing world
4
Journal of Islamic marketing : JIMA
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Management international review : mir ; journal of international business
4
Marketing intelligence & planning
4
New world marketing
4
Proceedings series / American Marketing Association
4
Qualitative market research : an international journal
4
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ECONIS (ZBW)
48
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
4
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
5
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
6
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
7
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
8
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
9
Dynamic exporting capabilities and SME's profitability : conditional effects of market and product diversification
Miocevic, Dario
- In:
Journal of business research : JBR
136
(
2021
),
pp. 21-32
Persistent link: https://www.econbiz.de/10012663277
Saved in:
10
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
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