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isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Search: subject_exact:"Kundennähe"
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Marketingmanagement
Social Web
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
Konsumentenverhalten
338
Customer satisfaction
136
Kundenzufriedenheit
136
Brand management
132
Markenführung
132
Dienstleistungsqualität
103
Service quality
103
Brand image
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Markenimage
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Social web
91
Customer integration
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Kundenintegration
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Lieferantenmanagement
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Supplier relationship management
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Brand
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Markenartikel
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Internet marketing
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Customer value
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Kundenwert
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Marketing management
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Innovation
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Einzelhandel
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Emotion
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Vertrauen
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Online retailing
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Online-Handel
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Social media
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Ko, Eunju
4
Veloutsou, Cleopatra
4
Black, Iain
3
Filieri, Raffaele
3
Harrigan, Paul
3
Kim, Kyung Hoon
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Bazi, Saleh
2
Calantone, Roger J.
2
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Elayan, Suzanne
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Flavián Blanco, Carlos
2
Ghosh Dastidar, Ayan
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2
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Hogreve, Jens
2
Itani, Omar S.
2
Kim, Juran
2
Kim, Sang Jin
2
Mora Cortez, Roberto
2
Okazaki, Shintaro
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Sousa, Rui
2
Sykora, Martin
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Trainor, Kevin J.
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Wang, Kai-Yu
2
Wang, Shuman
2
Yuan, Chun Lin
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1
Adams, Pamela
1
Ahmed, Zafar U.
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Akter, Shahriar
1
Aloini, Davide
1
Alvarez-Milán, Agarzelim
1
Anaza, Nwamaka A.
1
Anderski, Matthias
1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
85
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of strategic marketing
46
The journal of product & brand management
41
International journal of internet marketing and advertising : IJIMA
39
The journal of business & industrial marketing
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
31
Business horizons
28
Journal of the Academy of Marketing Science
27
The journal of brand management : an international journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing
24
Marketing intelligence & planning
24
International journal of electronic customer relationship management : IJECRM
23
Journal of marketing communications
22
Cogent business & management
21
Technological forecasting & social change : an international journal
20
Asia Pacific journal of marketing and logistics
19
European journal of marketing : EJM
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing management : MM
19
International journal of hospitality management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : innovations in planning and applied research
18
Journal of service management
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
The journal of services marketing
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of business information systems : IJBIS
16
Journal of business-to-business marketing
16
Tourism management : research, policies, practice
16
The service industries journal
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of hospitality marketing & management
14
Psychology & marketing
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
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ECONIS (ZBW)
131
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1
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
2
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
3
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
4
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
8
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
9
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
10
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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