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isPartOf:"Journal of business strategy"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Penetration pricing"
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Low-cost strategy
15
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Journal of business strategy
European journal of operational research : EJOR
Journal of marketing research : JMR
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
13
Journal of retailing and consumer services
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Handbook of low cost airlines : strategies, business processes and market environment
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International journal of industrial organization
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ZEW discussion papers
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Advances in airline economics : competition policy and antitrust
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Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
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Economics of transportation : the official journal of the International Transportation Economics Association
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Harvard-Business-Manager : das Wissen der Besten
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International journal of revenue management : IJRM
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Journal of the Academy of Marketing Science
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Journal of transport economics and policy
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ECONIS (ZBW)
15
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1
Optimal selling format considering price discount strategy in live-streaming commerce
Ji, Guojun
;
Fu, Tianyu
;
Li, Shuhao
- In:
European journal of operational research : EJOR
309
(
2023
)
2
,
pp. 529-544
Persistent link: https://www.econbiz.de/10014291582
Saved in:
2
High price or low price? : an experimental study on a markdown pricing policy
Chen, Junlin
;
Zhao, Yingshuai
- In:
European journal of operational research : EJOR
284
(
2020
)
1
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012238662
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
5
The impact of the internet on the pricing strategies of the European low cost airlines
Moreno, Luis
;
Ramón-Rodríguez, Anar
;
Perles Ribes, Jose
- In:
European journal of operational research : EJOR
246
(
2015
)
2
,
pp. 651-660
Persistent link: https://www.econbiz.de/10011338756
Saved in:
6
Taking a customer-centric view of discounting
Docters, Rob
;
Riley, Lisa C.
;
Gieskes, Martijn
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10009718472
Saved in:
7
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
8
Repositioning dynamics and pricing strategy
Ellickson, Paul B.
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 750-772
Persistent link: https://www.econbiz.de/10009688824
Saved in:
9
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
10
Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page
;
Barone, Michael J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
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