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Search: subject_exact:"Business-to-business marketing"
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Business-to-business marketing
128
B-to-B-Marketing
126
Lieferantenmanagement
76
Supplier relationship management
76
industrial marketing
57
business marketing
54
Beziehungsmarketing
35
Relationship marketing
35
Marketing
26
Marketing management
23
Marketingmanagement
23
Salespeople
15
Verkaufspersonal
15
USA
13
United States
13
Confidence
11
Selling
11
Verkauf
11
Vertrauen
11
Bibliometrics
10
Bibliometrie
10
Innovation
10
Business network
9
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing theory
9
Marketingtheorie
9
Unternehmensnetzwerk
9
Consumer behaviour
8
Konsumentenverhalten
8
Lieferkette
8
Supply chain
8
business-to-business marketing
8
Customer value
7
E-commerce
7
Electronic Commerce
7
Industrie
7
Innovation management
7
Innovationsmanagement
7
Kundenwert
7
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English
130
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Lichtenthal, J. David
6
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
3
Honeycutt, Earl D.
3
Malhotra, Naresh K.
3
Svensson, Göran
3
Tzempelikos, Nektarios
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
Good, Megan C.
2
Hammervoll, Trond
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lim, Weng Marc
2
Nordin, Fredrik
2
Otero-Neira, Carmen
2
Ryu, Sungmin
2
Schwepker, Charles H. <Jr.>
2
Shoham, Aviv
2
Alam, Ian
1
Alnakhli, Hayam
1
Andersen, Otto
1
Anisimova, Tatiana
1
Aravopoulou, Eleni
1
Asseraf, Yoel
1
Backhaus, Klaus
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Bande, Belén
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Banerjee, Probir
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Published in...
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
606
The journal of business & industrial marketing
240
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
130
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11
Tradeoffs in supplier attribute ratings in supplier selection across strategic versus non-strategic purchases
Boone, Derrick <Sr.>
;
Steward, Michelle D.
;
Narus, James A.
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012259322
Saved in:
12
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
13
Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
Saved in:
14
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
15
Business-to-business marketing in the light of the evolution of the business environment
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 101-104
Persistent link: https://www.econbiz.de/10012623616
Saved in:
16
Are women or men business-to-business salespeople more engaged on the job?
Matthews, Lucy M.
;
Edmondson, Diane R.
;
Ward, Cheryl B.
- In:
Journal of business-to-business marketing
28
(
2021
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10012584491
Saved in:
17
Growing through giving : the role of paying it forward in business-to-business marketing
Eriksson, Theresa
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10013359016
Saved in:
18
Creating a sustainable supply chain network by adopting relationship management strategies
Vandchali, Hadi Rezaei
;
Cahoon, Stephen
;
Chen, Shu-Ling
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 125-149
Persistent link: https://www.econbiz.de/10012259325
Saved in:
19
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
20
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
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