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~isPartOf:"Business horizons"
~isPartOf:"Psychology & marketing"
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Brand
179
Markenartikel
179
Consumer behaviour
138
Konsumentenverhalten
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108
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108
Brand image
89
Markenimage
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Business horizons
Psychology & marketing
The journal of consumer marketing
The journal of brand management : an international journal
282
Journal of business research : JBR
264
The journal of product & brand management
198
Journal of retailing and consumer services
164
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
59
Asia Pacific journal of marketing and logistics
47
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of fashion marketing and management
36
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
Cogent business & management
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ECONIS (ZBW)
179
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179
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
5
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
6
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
7
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
8
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
9
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
10
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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