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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Zufriedenheit
Brand
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Consumer behaviour
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Bhattacharjee, Amit
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Business horizons
Psychology & marketing
Journal of business research : JBR
4
Corporate governance : international journal of business in society
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Employer branding for competitive advantage : models and implementation strategies
1
Ethical branding and marketing : cases and lessons
1
European journal of marketing
1
European management review : EMR
1
International journal of bank marketing
1
International journal of consumer studies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
The journal of asset management
1
The journal of brand management : an international journal
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The journal of consumer marketing
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The service industries journal
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ECONIS (ZBW)
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
Saved in:
3
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
4
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
5
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
6
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
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