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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Personality psychology"
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Personality psychology
Brand
264
Markenartikel
264
Consumer behaviour
229
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224
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186
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Barbarossa, Camilla
1
Benhabib, Abderrezzak
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Bilgihan, Anil
1
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1
Fazli-Salehi, Reza
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1
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1
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1
Tseng, Timmy H.
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1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of international consumer marketing
The journal of product & brand management
Psychology & marketing
13
The journal of brand management : an international journal
11
Journal of business research : JBR
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of retailing and consumer services
5
Handbook of brand relationships
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European journal of marketing
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and non-profit marketing
2
Journal of fashion marketing and management
2
Journal of hospitality marketing & management
2
Journal of internet commerce
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Pakistan journal of commerce and social sciences
2
The IUP journal of brand management : IJBRM
2
The evolution of brands : from signals of quality to storehouses of trust
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
"Alles käuflich"
1
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Brand culture
1
Brand management ; Vol. 2
1
Branded lives : the production and consumption of meaning at work
1
Brands and brand management : contemporary research perspectives
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Central European business review : CEBR
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Consumer brand relationships : meaning, measuring, managing
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ECONIS (ZBW)
12
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date (oldest first)
1
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
3
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
4
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
5
The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
Sugitani, Yoko
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 235-243
Persistent link: https://www.econbiz.de/10011965978
Saved in:
6
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
7
Brand constellations : reflections of the emotional self
Flight, Richard L.
;
Coker, Kesha K.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10011524050
Saved in:
8
Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.
;
Khvoynitskaya, Polina
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
Saved in:
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