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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising"
~subject:"USA"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
Journal of business research : JBR
21
The journal of brand management : an international journal
18
International journal of advertising : the quarterly review of marketing communications
15
The journal of product & brand management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of advertising research
13
Journal of advertising
10
Psychology & marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
Journal of promotion management : JPM
9
Journal of retailing and consumer services
8
International journal of advertising : the review of marketing communications
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of marketing
6
Marketing letters : a journal of research in marketing
6
Report / Marketing Science Institute
6
European journal of marketing : EJM
5
Journal of fashion marketing and management
5
Report / Marketing Science Institute / Marketing Science Institute
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The journal of business : B
5
American journal of agricultural economics
4
Business horizons
4
Economic inquiry : journal of the Western Economic Association International
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Journal of customer behaviour
4
Journal of international consumer marketing
4
Quantitative marketing and economics : QME
4
Review of industrial organization : RIO
4
The Trademark reporter
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Applied economics
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Brand culture
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European journal of operational research : EJOR
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
14
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Date (oldest first)
1
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
2
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
3
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Saved in:
4
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
5
Distinctively different : exposure to multiple brands in low-elaboration settings
Yang, Linyun W.
;
Cutright, Keisha M.
;
Chartrand, Tanya L.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 973-992
Persistent link: https://www.econbiz.de/10010253783
Saved in:
6
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
7
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
8
Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
Saved in:
9
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
10
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Saved in:
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