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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising effects"
~type:"article"
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Advertising effects
Brand
73
Markenartikel
73
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
36
Brand management
36
Markenführung
36
Markenimage
36
Beziehungsmarketing
12
Relationship marketing
12
USA
10
United States
10
Werbewirkung
8
Emotion
6
Advertising
5
Brands
5
Werbung
5
Brand loyalty
4
China
4
Cognition
4
Designation of origin
4
Handelsmarke
4
Herkunftsbezeichnung
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Kognition
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Store brand
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Confidence
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Customer satisfaction
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Decision
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Einzelhandel
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Entscheidung
3
Kundenzufriedenheit
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Luxury goods
3
Luxusgüter
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8
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8
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Herrmann, Jean-Luc
2
Andrade, Eduardo B.
1
Bhaduri, Gargi
1
Corneille, Olivier
1
Dalton, Amy N.
1
Dianoux, Christian
1
Dong, Lily
1
Jackson, Paul R.
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Keel, Astrid Lei
1
Laran, Juliano
1
Montgomery, Nicole Votolato
1
Moriuchi, Emi
1
Padgett, Daniel
1
Rajagopal, Priyali
1
Tian, Kelly
1
Vermeulen, Christophe
1
Zeitoun, Helen
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of consumer marketing
Journal of business research : JBR
28
The journal of product & brand management
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
14
The journal of brand management : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
12
Journal of retailing and consumer services
11
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
European journal of marketing
2
European journal of operational research : EJOR
2
International advertising and communication : current insights and empirical findings
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
2
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
3
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
4
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
5
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
6
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
7
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Saved in:
8
The use of Western brands in asserting Chinese national identity
Dong, Lily
;
Tian, Kelly
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 504-523
Persistent link: https://www.econbiz.de/10003895848
Saved in:
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