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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"1986"
~subject:"Decision"
~subject:"Konsumentenverhalten"
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1986
Decision
Konsumentenverhalten
Brand
35
Markenartikel
35
Consumer behaviour
30
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
USA
7
United States
7
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Cognition
3
Emotion
3
Entscheidung
3
Kognition
3
Relationship marketing
3
Werbewirkung
3
Werbung
3
Brand extension
2
Canada
2
Kanada
2
Markentransfer
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product design
2
Product information
2
Produktgestaltung
2
Produktinformation
2
Satisfaction
2
Social behaviour
2
Soziales Verhalten
2
Theorie
2
Theory
2
Zufriedenheit
2
1985
1
1993
1
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English
30
Author
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Chartrand, Tanya L.
2
Montgomery, Nicole Votolato
2
Sternthal, Brian
2
Ahluwalia, Rohini
1
Andrade, Eduardo B.
1
Bellezza, Silvia
1
Bettman, James R.
1
Bhattacharjee, Amit
1
Biehal, Gabriel
1
Bolton, Lisa E.
1
Brick, Danielle J.
1
Burroughs, James E.
1
Castaño, Raquel
1
Chakravarti, Dipankar
1
Chattopadhyay, Amitava
1
Cotte, June
1
Dalton, Amy N.
1
Dempsey, Melanie A.
1
Ferraro, Rosellina
1
Fitzsimons, Gavan J.
1
Fitzsimons, Gràinne M.
1
Forehand, Mark R.
1
Galli, Maria
1
Garvey, Aaron M.
1
Germann, Frank
1
Geuens, Maggie
1
Gorn, Gerald J.
1
Horen, Femke van
1
Huber, Joel
1
Janiszewski, Chris A.
1
Jiang, Yuwei
1
Jiewen Hong
1
Johnson, Allison R.
1
Keinan, Anat
1
Keller, Kevin Lane
1
Langhe, Bart de
1
Laran, Juliano
1
Lee, Seung Hwan Mark
1
Lynch, John G.
1
Malaviya, Prashant
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
221
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
SpringerLink / Bücher
18
Global business review
17
International journal of market research
17
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ECONIS (ZBW)
30
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1
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1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
4
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
5
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
6
Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
7
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
8
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
9
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
10
A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time
Martin, Brett A. S.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009563539
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