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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Beziehungsmarketing"
~subject:"Decision"
~subject:"Social behaviour"
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Beziehungsmarketing
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Brand
35
Markenartikel
35
Consumer behaviour
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Konsumentenverhalten
30
Brand image
8
Brand management
8
Markenführung
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3
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Personality psychology
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Brick, Danielle J.
1
Castaño, Raquel
1
Chartrand, Tanya L.
1
Dempsey, Melanie A.
1
Fitzsimons, Gavan J.
1
Fitzsimons, Gràinne M.
1
Forehand, Mark R.
1
Jiewen Hong
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Lynch, John G.
1
Marmorstein, Howard
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Martin, Brett A. S.
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Mitchell, Andrew A.
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Montgomery, Nicole Votolato
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Reimann, Martin
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Unnava, H. Rao
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of product & brand management
69
Journal of business research : JBR
67
The journal of brand management : an international journal
61
Journal of retailing and consumer services
57
Psychology & marketing
20
Marketing intelligence & planning
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of strategic marketing
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
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ECONIS (ZBW)
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1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time
Martin, Brett A. S.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009563539
Saved in:
4
Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
Saved in:
5
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
6
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
Saved in:
7
The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
8
Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
Saved in:
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