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isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"European journal of marketing : EJM"
~subject:"Personality psychology"
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Personality psychology
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He, Hongwei
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Journal of financial services marketing : JFSM
European journal of marketing : EJM
Journal of business research : JBR
17
Journal of retailing and consumer services
8
Psychology & marketing
6
International journal of hospitality management
5
Journal of hospitality marketing & management
5
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Journal of the Academy of Marketing Science
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The journal of brand management : an international journal
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The journal of product & brand management
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The journal of services marketing
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Neue betriebswirtschaftliche Forschung : Nbf
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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The journal of personal selling & sales management : JPSSM
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European journal of marketing
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic marketing and retailing : IJEMR
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Journal of business economics : JBE
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Journal of consumer marketing
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of internet commerce
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Journal of marketing management : MM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing letters : a journal of research in marketing
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Service business
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Services marketing quarterly
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SpringerLink / Bücher
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Strong brands, strong relationships
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
8
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
4
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
5
The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos
;
Ruiz de Maya, Salvador
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
Saved in:
6
Influence of personality traits on perceived relatinship quality within a franchisee-franchisor context
Dant, Rajiv P.
;
Weaven, Scott K.
;
Baker, Brent L.
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10009718528
Saved in:
7
From personal values to creativity : evidence from frontline service employees
Sousa, Carlos M. P.
;
Coelho, Filipe
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1029-1050
Persistent link: https://www.econbiz.de/10009267056
Saved in:
8
Transformational leadership as a mediator of the relationship between behavior-based control and salespeople's key outcomes : an initial investigation
Panagopoulos, Nikolaos
;
Dimitriadis, Sergios
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 1008-1031
Persistent link: https://www.econbiz.de/10009525812
Saved in:
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