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isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~person:"Dodoo, Naa Amponsah"
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Advertising effects
3
Consumer behaviour
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Werbewirkung
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Werbung
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Control perceptions
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advertising avoidance
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Dodoo, Naa Amponsah
Lennon, Sharron J.
7
Phau, Ian
7
Muehling, Darrel D.
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Hansen, Håvard
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Um, Nam-Hyun
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Yan, Ruoh-nan
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Del Giudice, Teresa
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Jain, Sheetal
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Kareklas, Ioannis
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Journal of food products marketing
Journal of fashion marketing and management
Journal of marketing communications
Journal of promotion management : JPM
2
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
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Journal of consumer behaviour
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Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
2
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
3
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
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