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isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing"
~person:"Fuchs, Christoph"
~person:"Luo, Xueming"
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Consumer behaviour
7
Konsumentenverhalten
7
Customer integration
3
Kundenintegration
3
Brand management
2
Innovation
2
Markenführung
2
field experiment
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user innovation
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Fuchs, Christoph
Luo, Xueming
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Hansen, Håvard
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Hamilton, Ryan
4
Houston, Mark B.
4
Schreier, Martin
4
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3
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3
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3
Botti, Simona
3
Chan-Halbrendt, Catherine
3
Chandukala, Sandeep R.
3
Del Giudice, Teresa
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Henryks, Joanna
3
Herrmann, Andreas
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Inman, J. Jeffrey
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Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
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Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Mattas, Konstadinos A.
3
Melnyk, Valentyna
3
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Journal of food products marketing
Journal of marketing
Marketing science
3
Fox School of Business Research Paper
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Discussion paper
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
NBER working paper series
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
2
The impact of platform protection insurance on buyers and sellers in the sharing economy : a natural experiment
Luo, Xueming
;
Tong, Siliang
;
Lin, Zhijie
;
Cheng, Zhang
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012485582
Saved in:
3
The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing
;
Luo, Xueming
;
Lu, Xianghua
;
Moriguchi, Takeshi
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
Saved in:
4
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
5
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
6
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
7
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
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