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isPartOf:"Journal of global marketing"
subject:"USA"
~subject:"Innovationsakzeptanz"
~subject:"Nationalkultur"
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USA
Innovationsakzeptanz
Nationalkultur
India
37
Indien
36
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
8
Markenimage
8
Beziehungsmarketing
5
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Relationship marketing
5
United States
5
Advertising effects
4
Designation of origin
4
Dienstleistungsqualität
4
Factor analysis
4
Faktorenanalyse
4
Herkunftsbezeichnung
4
Marketing management
4
Marketingmanagement
4
National culture
4
Online retailing
4
Online-Handel
4
Service quality
4
Werbewirkung
4
Brand
3
China
3
Einzelhandel
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Emerging economies
3
Globalisierung
3
Globalization
3
Indian consumers
3
Innovation adoption
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Markenartikel
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11
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Aashish, Kumar
2
Raman, Prashant
2
Bakir, Aysen
1
Bhardwaj, Vertica
1
Biswas, Somdutta
1
Ganesh, Gopala K.
1
Girard, Tulay
1
Gupta, Shruti
1
Hussain, Mahmood
1
Kalyanaram, Gurumurthy
1
Kibret, Abiot Tsegaye
1
Kim, Youn-kyung
1
Kumar, Archana
1
Lee, Dongdae
1
O'Donnell, Kathleen
1
Paswan, Audesh K.
1
Pirsch, Julie
1
Rajaretnam, Jeyachandran
1
Sahay, Arvind
1
Saini, Gordhan
1
Sheth, Jagdish N.
1
Shukla, Amit
1
Singh, Sindhu
1
Xavier, M. J.
1
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Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
31
International journal of Indian culture and business management
15
Finance India : the quarterly journal of Indian Institute of Finance
12
Working paper
12
Journal of Indian business research
11
Journal of international consumer marketing
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Global business review
9
International journal of business information systems : IJBIS
9
Working Papers / eSocialSciences
9
Indian journal of economics & business : IJEB
8
International journal of Indian culture and business management : IJICBM
8
NBER working paper series
8
Policy research working paper : WPS
8
SpringerLink / Bücher
8
International journal of business and globalisation : IJBG
7
IIMB management review
6
ILO Working Papers
6
International journal of business innovation and research : IJBIR
6
Journal of retailing and consumer services
6
The Indian economic journal
6
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
5
Discussion paper series / IZA
5
International journal of emerging markets
5
Issues in Indo-US trade and economic cooperation
5
Journal of business research : JBR
5
Journal of financial services marketing
5
Occasional paper
5
The international journal of bank marketing : IJBM
5
International Marketing Review
4
International business and economics research journal
4
International journal of business and emerging markets : IJBEM
4
International journal of business innovation and research
4
International journal of process management and benchmarking : IJPMB
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
MPRA Paper
4
Technological forecasting & social change : an international journal
4
The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
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ECONIS (ZBW)
11
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1
The moderating role of privacy concerns on intention to use smart wearable technologies : an integrated model combining UTAUT2 theoretical framework and privacy dimensions
Singh, Sindhu
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10014321498
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
4
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
5
A multi-stage model of adoption of online buying in India
Rajaretnam, Jeyachandran
;
Sheth, Jagdish N.
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 60-72
Persistent link: https://www.econbiz.de/10011963086
Saved in:
6
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
Saved in:
7
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
8
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
9
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
10
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
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