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isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
Place marketing
13
Standortmarketing
13
Place branding
6
Brand image
5
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5
Tourism marketing
5
Tourismusmarketing
5
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3
Destination branding
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Stadtmarketing
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1974-2004
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Corporate Social Responsibility
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1
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1
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Campelo, Adriana
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Doering, Heike
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Hanna, Sonya
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Hede, Anne-Marie
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Kerrigan, Finola
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Peattie, Kenneth J.
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Uchinaka, Sanae
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Warren, Giannina
1
Yoganathan, Vignesh
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Tourism management : research, policies, practice
Journal of business research : JBR
11
Branded spaces : experience enactments and entanglements
10
Journal of marketing management : MM
8
The journal of product & brand management
8
Marketing theory
5
The marketing review
5
International review on public and non-profit marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of brand management : an international journal
4
International journal of leisure and tourism marketing : IJLTM
3
Qualitative market research : an international journal
3
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands and branding
2
International journal of Indian culture and business management : IJICBM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Public management review
2
Routledge advances in management and business studies
2
SpringerLink / Bücher
2
Total quality management & business excellence
2
Amfiteatru economic : an economic and business research periodical
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
1
Branded lives : the production and consumption of meaning at work
1
Business & society
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business/Economics
1
CERAMAC
1
Central European Management Journal
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Discussion paper series
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1
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
2
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
3
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
4
Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian
;
Braun, Erik
;
Petersen, Sibylle
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011634626
Saved in:
5
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
Saved in:
6
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
7
Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen
;
Campelo, Adriana
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
Saved in:
8
Nation branding : a critical appraisal of incredible India
Kerrigan, Finola
;
Shivanandan, Jyotsna
;
Hede, Anne-Marie
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 319-327
Persistent link: https://www.econbiz.de/10009621038
Saved in:
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