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isPartOf:"Journal of marketing"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Going global: implementing international business operations"
~subject:"Markenimage"
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Markenimage
International marketing
42
Internationales Marketing
42
Marketing management
10
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8
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7
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Broyles, S. Allen
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Carvalho, Sergio W.
1
Gao, Weihe
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Helm, Sabrina Verena
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Huang, Yen-tsung
1
Ji, Li
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Jong, Martijn G. de
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Keh, Hean Tat
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Sun, Qi
1
Thomas, Sunil
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Torelli, Carlos J.
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Journal of marketing
European journal of marketing : EJM
Going global: implementing international business operations
International marketing review
23
Journal of international marketing
17
The journal of brand management : an international journal
15
Journal of business research : JBR
12
Journal of global marketing
11
Journal of international consumer marketing
11
The journal of product & brand management
8
Asia Pacific journal of marketing and logistics
6
Journal of euromarketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Innovatives Markenmanagement
4
Journal of retailing and consumer services
4
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
Beiträge der Hochschule Pforzheim
2
Cross cultural management : an international journal
2
Entrepreneurship in international marketing
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Essays on the effects of brand names and prices on consumer behavior
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International business review : the official journal of the European International Business Academy
2
International journal of emerging markets
2
International journal of management and economics
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International journal of retail and distribution management
2
International marketing in the fast changing world
2
Journal for global business advancement : JGBA
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Journal of Islamic marketing
2
Journal of international trade & commerce
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Journal of the Academy of Marketing Science
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Routledge studies in marketing
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SpringerLink / Bücher
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ECONIS (ZBW)
8
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1
Branding cultural products in international markets : a study of Hollywood movies in China
Gao, Weihe
;
Ji, Li
;
Liu, Yong
;
Sun, Qi
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 86-105
Persistent link: https://www.econbiz.de/10012214920
Saved in:
2
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
4
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
5
Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.
;
Ozsomer, Aysegul
;
Carvalho, Sergio W.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
Saved in:
6
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
Saved in:
7
Consumer ethnocentrism and country-of-origin effects
Palmer, Adrian
-
2011
Persistent link: https://www.econbiz.de/10009232349
Saved in:
8
A global investigation into the constellation of consumer attitudes toward global and local products
Steenkamp, Jan-Benedict E. M.
;
Jong, Martijn G. de
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008702765
Saved in:
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