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isPartOf:"Journal of marketing"
~isPartOf:"Journal of marketing for higher education"
~subject:"Marketing theory"
~subject:"marketing strategy"
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Marketing theory
marketing strategy
Marketing management
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Marketingmanagement
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Kumar, V.
2
Abou-Warda, Sherein H.
1
Aspara, Jaakko
1
Ben Sliman, Malek
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Biehal, Gabriel
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Bonilla Quijada, María del Rocío
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Corrons, August
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Qu, Yingge
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Journal of marketing
Journal of marketing for higher education
Journal of marketing management : MM
18
Journal of strategic marketing
14
AMS review : official publication of the Academy of Marketing Science
13
SpringerLink / Bücher
13
Industrial marketing management : the international journal for industrial and high-tech firms
10
Legends in marketing
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Lehrbuch
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of the Academy of Marketing Science
8
Journal of business research : JBR
7
Marketing theory and applications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Marketing theory
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Proceedings series / American Marketing Association
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The impact of theory on representations of the consumer and the marketing organisation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
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McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Australasian marketing journal
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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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International journal of islamic marketing and branding
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Journal of international food & agribusiness marketing
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Journal of macromarketing
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Journal of marketing communications
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Major theoretical debates and contemporary issues in marketing theory
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Springer eBook Collection / Business and Management
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The marketing book
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Zeszyty naukowe
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wi - Wirtschaft
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AMA educators' proceedings
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ECONIS (ZBW)
15
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1
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
2
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
3
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
4
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
5
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
6
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
7
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
8
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
9
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
10
Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>
;
Omar, Maktoba
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
Saved in:
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