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isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Decision"
~subject:"marketing mix"
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Brand management
Decision
marketing mix
Marketing management
97
Marketingmanagement
97
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Markenführung
9
Markenimage
9
marketing strategy
7
Advertising
5
Advertising effects
5
Firm performance
5
Internet marketing
5
Marketing theory
5
Marketingtheorie
5
Online-Marketing
5
Unternehmenserfolg
5
Werbewirkung
5
Werbung
5
Brand
4
Entscheidung
4
Lieferantenmanagement
4
Markenartikel
4
Supplier relationship management
4
Theorie
4
Theory
4
B-to-B-Marketing
3
Business-to-business marketing
3
Börsenkurs
3
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16
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Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Balachander, Subramanian
1
Biehal, Gabriel
1
Boyd, Naja Williams
1
Bradford, Tonya Williams
1
Challagalla, Goutam
1
Chen, Haipeng
1
Currim, Imran S.
1
Datta, Hannes
1
Eisingerich, Andreas B
1
Fornell, Claes
1
Fraser, Cynthia
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Hennig-Thurau, Thorsten
1
Hite, Robert E.
1
Iacobucci, Dawn
1
Janiszewski, Chris A.
1
Jaworski, Bernard J.
1
Kannan, P. K.
1
Kumar, V.
1
Kupfer, Ann-Kristin
1
Kushwaha, Tarun
1
Kübler, Raoul
1
Lamey, Lien
1
Lehmann, Donald R.
1
Li, Krista J.
1
Liu, Yan
1
MacInnis, Deborah J.
1
Maesen, Stijn
1
Mintz, Ofer
1
Morgan, Neil A.
1
Murtha, Brian R.
1
Neslin, Scott A.
1
Park, C. Whan
1
Petersen, J. Andrew
1
Popa, Monica
1
Priester, Joseph
1
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Journal of marketing
Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
22
Journal of strategic marketing
22
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of marketing communications
17
Journal of marketing management : MM
13
SpringerLink / Bücher
12
International marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
Cogent business & management
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Business horizons
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
European research studies
7
Gabler Edition Wissenschaft
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of retail & distribution management
6
International review on public and non-profit marketing
6
Measuring and managing brands
6
European management journal
5
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ECONIS (ZBW)
16
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1
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
2
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
3
Help me help you! : employing the marketing mix to alleviate experiences of donor sacrifice
Bradford, Tonya Williams
;
Boyd, Naja Williams
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012214910
Saved in:
4
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
5
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
6
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
7
Marketing analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
8
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
9
Marketing doctrine : a principles-based approach to guiding marketing decision making in firms
Challagalla, Goutam
;
Murtha, Brian R.
;
Jaworski, Bernard J.
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 4-20
Persistent link: https://www.econbiz.de/10010381401
Saved in:
10
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
1
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