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isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Marketing theory"
~subject:"marketing strategy"
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Brand management
Marketing theory
marketing strategy
Marketing management
97
Marketingmanagement
97
Consumer behaviour
25
Konsumentenverhalten
25
USA
21
United States
21
Marketing
18
Beziehungsmarketing
10
Relationship marketing
10
Brand image
9
Markenführung
9
Markenimage
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Advertising
5
Advertising effects
5
Firm performance
5
Internet marketing
5
Marketingtheorie
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Online-Marketing
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Unternehmenserfolg
5
Werbewirkung
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Werbung
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Brand
4
Decision
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Entscheidung
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Lieferantenmanagement
4
Markenartikel
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Supplier relationship management
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Theorie
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Theory
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marketing mix
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Business-to-business marketing
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Kumar, V.
2
Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Argo, Jennifer J.
1
Aspara, Jaakko
1
Balachander, Subramanian
1
Ben Sliman, Malek
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Biehal, Gabriel
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Chen, Haipeng
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Datta, Hannes
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Day, George S.
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Eckhardt, Giana M.
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Eisingerich, Andreas B
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Fornell, Claes
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Heerde, Harald J. van
1
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1
Hennig-Thurau, Thorsten
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Hoffmann, Arvid O. I.
1
Houston, Mark B.
1
Iacobucci, Dawn
1
Janiszewski, Chris A.
1
Jedidi, Kamel
1
Jiang, Baojun
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Lamberton, Cait
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Lehmann, Donald R.
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Lemon, Katherine N.
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Leung, Fine F.
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Liu, Yan
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1
Moorman, Christine
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Morgan, Neil A.
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Neslin, Scott A.
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Palmatier, Robert W.
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Journal of marketing
Journal of business research : JBR
51
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
30
Journal of marketing management : MM
29
European journal of marketing : EJM
25
Industrial marketing management : the international journal for industrial and high-tech firms
25
SpringerLink / Bücher
25
Journal of retailing and consumer services
20
Journal of marketing communications
19
AMS review : official publication of the Academy of Marketing Science
17
Journal of the Academy of Marketing Science
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Springer eBook Collection
12
International marketing review
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Cogent business & management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing
10
Legends in marketing
10
Lehrbuch
10
Marketing intelligence & planning
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
The marketing review
10
Business horizons
9
Gabler Edition Wissenschaft
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing theory
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of marketing for higher education
8
The journal of business & industrial marketing
8
European management journal
7
International journal of islamic marketing and branding
7
Journal of historical research in marketing
7
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ECONIS (ZBW)
18
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18
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1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
4
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
5
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
6
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
7
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
8
Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
9
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
10
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
1
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