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isPartOf:"Journal of marketing communications"
~accessRights:"restricted"
~subject:"Advertising"
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Journal of marketing communications
History of retailing and consumption
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International journal of advertising : the quarterly review of marketing communications
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American economic journal
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Australasian marketing journal
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European journal of political economy
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Handbook of media economics ; volume 1
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Health marketing quarterly
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International journal of economic policy studies
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International journal of innovation & sustainable development : IJISD
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Japan and the world economy : international journal of theory and policy
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Journal of business-to-business marketing
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Journal of hospitality marketing & management
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Journal of nonprofit & public sector marketing
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
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2
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
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