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isPartOf:"Journal of marketing communications"
~isPartOf:"Information systems research : ISR"
~subject:"Viral marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Viral marketing
Advertising effects
206
Werbewirkung
206
Consumer behaviour
137
Konsumentenverhalten
137
Advertising
118
Werbung
116
Internet marketing
73
Online-Marketing
73
Brand management
38
Markenführung
38
Brand image
37
Markenimage
37
advertising
32
Social Web
24
Social web
24
Emotion
19
Brand
18
Markenartikel
18
Marketing management
18
Marketingmanagement
18
Fernsehwerbung
14
Television advertising
14
Experiment
13
social media
13
Perception
12
USA
12
United States
12
Virales Marketing
12
Wahrnehmung
12
advertising effectiveness
12
Celebrity endorsement
11
Celebrity-Werbung
11
Cognition
9
Kognition
9
Personality psychology
9
Persönlichkeitspsychologie
9
brand attitude
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Search engine
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12
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Anghelcev, George
1
Ba, Sulin
1
Bailey, Ainsworth Anthony
1
Balboni, Bernardo
1
Belanche, Daniel
1
Chen, Cheng
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Dalakas, Vassilis
1
Eells, Danielle
1
Feng, Yue
1
Flavián Blanco, Carlos
1
Gistri, Giacomo
1
Hosanagar, Kartik
1
Hu, Yuheng
1
Huang, Lihua
1
Karabas, Ismail
1
Kareklas, Ioannis
1
Knoll, Johannes
1
Kumar, Anuj
1
Lim, Dong Jae
1
Lu, Xianghua
1
Muehling, Darrel D.
1
Nian, Tingting
1
Pace, Stefano
1
Pentina, Iryna
1
Phua, Joe
1
Proksch, Ramona
1
Pérez-Rueda, Alfredo
1
Stewart, Kristin
1
Weber, T. J.
1
Zhang, Lixuan
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Journal of marketing communications
Information systems research : ISR
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Argumenta oeconomica
1
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ECONIS (ZBW)
12
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
5
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
6
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
7
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
8
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
9
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
Saved in:
10
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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