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isPartOf:"Journal of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand management"
~subject:"Werbung"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Brand management
Werbung
Advertising effects
253
Werbewirkung
253
Consumer behaviour
183
Konsumentenverhalten
183
Advertising
149
Internet marketing
106
Online-Marketing
106
Markenführung
56
Brand image
52
Markenimage
52
Social Web
46
Social web
46
advertising
40
Brand
25
Markenartikel
25
Emotion
22
Marketing management
22
Marketingmanagement
22
social media
20
Viral marketing
16
Virales Marketing
16
Celebrity endorsement
14
Celebrity-Werbung
14
Fernsehwerbung
14
Television advertising
14
advertising effectiveness
14
Perception
13
USA
13
United States
13
Wahrnehmung
13
Cognition
12
Kognition
12
Online retailing
12
Online-Handel
12
brand attitude
12
Experiment
11
Beziehungsmarketing
10
Mobile Marketing
10
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Undetermined
136
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5
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Article
173
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Article in journal
173
Aufsatz in Zeitschrift
173
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English
173
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Bellman, Steven
3
Dodoo, Naa Amponsah
3
Fullerton, Jami A.
3
Kendrick, Alice
3
Kim, Dong Hoo
3
Kim, Soojung
3
Varan, Duane
3
Wu, Linwan
3
Belanche, Daniel
2
Drennan, Judy
2
Jun, Jong Woo
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Jooyoung
2
Kwon, Eun Sook
2
Lee, Joonghwa
2
Moschis, George P.
2
Mostafa, Mohamed M.
2
Muehling, Darrel D.
2
Myers, Jun
2
Pelsmacker, Patrick de
2
Phua, Joe
2
Rita, Paulo
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Srivastava, R. K.
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Zúñiga, Miguel Ángel
2
Acikgoz, Fulya
1
Aghniadi
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Al Kurdi, Barween
1
Alexandrovskiy, Sergey
1
Alford, Bruce L.
1
Alhajsaleh, Nael
1
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Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
International journal of advertising : the review of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
136
Journal of business research : JBR
133
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
99
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
Journal of global marketing
26
The journal of brand management : an international journal
26
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Asia Pacific journal of marketing and logistics
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Journal of marketing research
17
Quantitative marketing and economics : QME
17
Journal of advertising
16
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ECONIS (ZBW)
173
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173
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
3
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
4
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
5
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
6
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
7
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
8
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
9
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
10
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
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