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isPartOf:"Journal of marketing communications"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Viral marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Viral marketing
Advertising effects
253
Werbewirkung
253
Consumer behaviour
183
Konsumentenverhalten
183
Advertising
149
Werbung
147
Internet marketing
106
Online-Marketing
106
Brand management
56
Markenführung
56
Brand image
52
Markenimage
52
Social Web
46
Social web
46
advertising
40
Brand
25
Markenartikel
25
Emotion
22
Marketing management
22
Marketingmanagement
22
social media
20
Virales Marketing
16
Celebrity endorsement
14
Celebrity-Werbung
14
Fernsehwerbung
14
Television advertising
14
advertising effectiveness
14
Perception
13
USA
13
United States
13
Wahrnehmung
13
Cognition
12
Kognition
12
Online retailing
12
Online-Handel
12
brand attitude
12
Experiment
11
Beziehungsmarketing
10
Mobile Marketing
10
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Anghelcev, George
1
Bailey, Ainsworth Anthony
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balboni, Bernardo
1
Belanche, Daniel
1
Chan, Terri H.
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Dalakas, Vassilis
1
De Cicco, Roberta
1
Eells, Danielle
1
Flavián Blanco, Carlos
1
Gistri, Giacomo
1
Ha, Louisa
1
Iacobucci, Serena
1
Karabas, Ismail
1
Kareklas, Ioannis
1
Kaur, Balpreet
1
Kim, Jinsoo
1
Knoll, Johannes
1
Lim, Dong Jae
1
Manickavasagam, Jeevananthan
1
Muehling, Darrel D.
1
Natarajan, Thamaraiselvan
1
Pace, Stefano
1
Pentina, Iryna
1
Phua, Joe
1
Proksch, Ramona
1
Pérez-Rueda, Alfredo
1
Pütz, Christoph
1
Sharma, Rishi R.
1
Stewart, Kristin
1
Weber, T. J.
1
Yang, Yang
1
Zhang, Lixuan
1
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Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Argumenta oeconomica
1
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ECONIS (ZBW)
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet
;
Sharma, Rishi R.
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
Saved in:
7
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
8
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
9
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
10
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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