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isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Television advertising"
~subject:"Wahrnehmung"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Television advertising
Wahrnehmung
Advertising effects
219
Werbewirkung
219
Consumer behaviour
146
Konsumentenverhalten
146
Advertising
121
Werbung
119
Internet marketing
57
Online-Marketing
57
Brand image
45
Markenimage
45
Brand management
41
Markenführung
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advertising
32
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Social web
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Emotion
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Marketingmanagement
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Cognition
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Kognition
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Viral marketing
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Virales Marketing
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advertising effectiveness
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social media
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brand attitude
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Bellman, Steven
4
Varan, Duane
4
Jeong, Yongick
2
Kent, Robert J.
2
Robinson, Jennifer A.
2
Bishop, Melissa M.
1
Brocato, E. Deanne
1
Chan, Fong Yee
1
Christy, Timothy P.
1
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1
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1
Dens, Nathalie
1
Dodoo, Naa Amponsah
1
Einwiller, Sabine
1
Erdogan, B. Zafer
1
Ferrucci, Patrick
1
Gaeth, Gary J.
1
Galak, Jeff
1
Gershoff, Andrew D.
1
Haley, Eric
1
Havard, Cody T.
1
Jain, Gaurav
1
Jayasinghe, Laknath
1
Jung, A-Reum
1
Jung, Jae Min
1
Kim, Soojin
1
Kim, Yoojung
1
Lee, Jinha
1
Lim, Heejin
1
Logan, Kelty
1
Meyvis, Tom
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Myers, Jun
1
Nai, Alessandro
1
Nayakankuppam, Dhananjay
1
Nelson, Leif D.
1
Packard, Grant
1
Pelsmacker, Patrick de
1
Rask, Amy
1
Ritson, Mark
1
Roozen, Irene
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Journal of marketing communications
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of advertising research
40
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
25
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
12
Journal of business research : JBR
10
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
8
Journal of retailing and consumer services
8
Psychology & marketing
8
Journal of marketing research : JMR
7
Young consumers : insight and ideas for responsible marketers
7
International advertising and communication : current insights and empirical findings
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
SpringerLink / Bücher
5
The journal of consumer marketing
5
Breaking new ground in theory and practice
4
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of current issues and research in advertising : JCIRA
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
The IUP journal of marketing management : IJMM
4
Tourism management : research, policies, practice
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing
3
Faculty & research / Insead : working paper series
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
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ECONIS (ZBW)
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
Design matters : cross-modal correspondences between vision and taste in food advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
3
Does messaging matter? : investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group
Havard, Cody T.
;
Ferrucci, Patrick
;
Ryan, Timothy D.
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10012424755
Saved in:
4
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
5
The effects of typefaces on ad effectiveness considering psychological perception and perceived communicator’s power
Kim, Soojin
;
Jung, A-Reum
;
Kim, Yoojung
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012653583
Saved in:
6
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
7
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
8
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
9
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
10
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
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