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isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising"
~subject:"Persönlichkeitspsychologie"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Advertising
Persönlichkeitspsychologie
Advertising effects
216
Werbewirkung
216
Consumer behaviour
154
Konsumentenverhalten
154
Werbung
119
Internet marketing
66
Online-Marketing
66
Brand management
48
Markenführung
48
Brand image
47
Markenimage
47
advertising
31
Social Web
26
Social web
26
Brand
22
Markenartikel
22
Emotion
21
Marketing management
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Marketingmanagement
19
Fernsehwerbung
17
Television advertising
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Celebrity endorsement
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Celebrity-Werbung
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USA
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United States
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Experiment
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Perception
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Wahrnehmung
12
Cognition
11
Kognition
11
Viral marketing
11
Virales Marketing
11
advertising effectiveness
11
social media
11
Personality psychology
9
Target group
9
Zielgruppe
9
brand attitude
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127
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127
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127
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Bellman, Steven
3
Dodoo, Naa Amponsah
3
Fullerton, Jami A.
3
Kendrick, Alice
3
Kim, Soojung
3
Varan, Duane
3
Belanche, Daniel
2
Dalakas, Vassilis
2
Drennan, Judy
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Dong Hoo
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pelsmacker, Patrick de
2
Pradhan, Debasis
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sivakumaran, Bharadhwaj
2
Sobh, Rana
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Varnali, Kaan
2
Vijayalakshmi, Akshaya
2
Wu, Linwan
2
Zúñiga, Miguel Ángel
2
Abhishek
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Al Kurdi, Barween
1
Alford, Bruce L.
1
Alhajsaleh, Nael
1
Alshaar, H.
1
Alshurideh, M.
1
Anand, Sandip
1
Andersen, Kelly
1
Anghelcev, George
1
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1
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Journal of marketing communications
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
146
International journal of advertising : the quarterly review of marketing communications
125
Journal of business research : JBR
117
Journal of advertising : official publication of the American Academy of Advertising
106
Journal of advertising research
90
Journal of promotion management : innovations in planning and applied research
55
Journal of promotion management : JPM
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
41
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
39
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing research : JMR
24
Marketing letters : a journal of research in marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
16
International journal of hospitality management
15
Journal of marketing research
15
Australasian marketing journal
14
Journal of business ethics : JOBE
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer marketing
13
SpringerLink / Bücher
13
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ECONIS (ZBW)
127
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
3
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
6
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
7
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
8
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
9
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
10
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
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