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isPartOf:"Journal of marketing communications"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Website
28
Consumer behaviour
14
Internet marketing
10
Online-Marketing
10
E-commerce
8
Electronic Commerce
8
Social Web
8
Social web
8
Online retailing
7
Online-Handel
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Marketing management
5
Marketingmanagement
5
Brand management
4
Corporate Social Responsibility
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Markenführung
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Viral marketing
4
Virales Marketing
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Beziehungsmarketing
3
Customer satisfaction
3
International marketing
3
Internationales Marketing
3
Internet
3
Kundenzufriedenheit
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Relationship marketing
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Advertising effects
2
Brand image
2
Confidence
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Corporate culture
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Datenschutz
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Environmental management
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KMU
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Ahammad, Mohammad F.
1
Barnes, Stuart J.
1
Benyoucef, Morad
1
Bergiel, Blaise
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Brown, Mark
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Capece, Guendalina
1
Caruana, Albert
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Cassar, Mario
1
Cecere, Grazia
1
Deng, Huixin
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Di Pillo, Francesca
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Erkan, Ismail
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Evans, Chris
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Hamilton, Mitchell L.
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Hazari, Sunil
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Laroche, Michel
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Le Guel, Fabrice
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Li, Chia-Ying
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Mazaheri, Ebrahim
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Namin, Aidin
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Pal, Sanchary
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Pappas, Nikolaos
1
Pham, Thi Song Hanh
1
Pope, Nigel
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Rohm, Andrew J.
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Seelig, Michelle I.
1
Sethna, Beheruz N.
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Shobeiri, Saeed
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Soulié, Nicolas
1
Sun, Ruoyu
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Tan, Bin Jun
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Journal of marketing communications
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
44
Journal of business research : JBR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of internet commerce
22
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
21
International journal of business information systems : IJBIS
17
International journal of electronic commerce : IJEC
16
International journal of hospitality management
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of retail & distribution management
12
Journal of hospitality marketing & management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of fashion marketing and management
11
Electronic commerce research
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of travel and tourism marketing
8
Psychology & marketing
8
The service industries journal
8
Information systems research : ISR
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of electronic commerce research : JECR
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of international consumer marketing
6
Management information systems : mis quarterly
6
Asia Pacific journal of marketing and logistics
5
Global business review
5
International journal of public sector performance management : IJPSPM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of vacation marketing : an international journal
5
Electronic commerce research and applications
4
Information systems and e-business management : ISeB
4
International journal of retail and distribution management
4
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ECONIS (ZBW)
14
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1
Facts or story? : the impact of website content on narrative believability and purchase intention
Cassar, Mario
;
Caruana, Albert
;
Konietzny, Jirka
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 637-656
Persistent link: https://www.econbiz.de/10013371056
Saved in:
2
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
3
Chinese website design : communication as a mirror of culture
Capece, Guendalina
;
Di Pillo, Francesca
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
Saved in:
4
Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Namin, Aidin
;
Hamilton, Mitchell L.
;
Rohm, Andrew J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
Saved in:
5
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
6
How social commerce constructs influence customers' social shopping intention? : an empirical study of a social commerce website
Li, Chia-Ying
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012133928
Saved in:
7
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
8
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
9
Hedonic and utilitarian use of user-generated content on online shopping websites
Hazari, Sunil
;
Bergiel, Blaise
;
Sethna, Beheruz N.
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011852894
Saved in:
10
Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
Pappas, Nikolaos
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 195-218
Persistent link: https://www.econbiz.de/10011706481
Saved in:
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