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isPartOf:"Journal of marketing communications"
~subject:"Personality psychology"
~subject:"Viral marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Personality psychology
Viral marketing
Advertising effects
188
Werbewirkung
188
Consumer behaviour
131
Konsumentenverhalten
131
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Brand management
38
Markenführung
38
Brand image
37
Markenimage
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advertising
31
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20
Social web
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Emotion
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Markenartikel
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Marketing management
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advertising effectiveness
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social media
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Cognition
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Persönlichkeitspsychologie
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Virales Marketing
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brand attitude
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Dalakas, Vassilis
2
Aghakhani, Hamed
1
Anghelcev, George
1
Bailey, Ainsworth Anthony
1
Balboni, Bernardo
1
Bassiouni, Dina H.
1
Bee, Colleen
1
Belanche, Daniel
1
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Dodoo, Naa Amponsah
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Duraipandian, Israel
1
Eells, Danielle
1
Flavián Blanco, Carlos
1
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1
Hackley, Christopher E.
1
Hartley, Phillip
1
Karabas, Ismail
1
Kareklas, Ioannis
1
Kim, Dong Hoo
1
Kim, Soojung
1
Knoll, Johannes
1
Lee, Joonghwa
1
Lee, Wei-Na
1
Lim, Dong Jae
1
Muehling, Darrel D.
1
Oswald, Laura R.
1
Pace, Stefano
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Pentina, Iryna
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Phua, Joe
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Pradhan, Debasis
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Sethi, Dhruv
1
Stewart, Kristin
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Sun, Jie
1
Tiwsakul, Amy Rungpaka
1
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Weber, T. J.
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Journal of marketing communications
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
16
Journal of advertising research
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of promotion management : innovations in planning and applied research
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of retailing and consumer services
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Psychology & marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing letters : a journal of research in marketing
5
Asia Pacific journal of marketing and logistics
4
Journal of marketing theory and practice
4
Electronic commerce research
3
Information systems research : ISR
3
International journal of hospitality management
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
3
Advertising in new formats and media : current research and implications for marketers
2
Australasian marketing journal
2
Cogent business & management
2
European Sport management quarterly : ESMQ
2
Forschungsgruppe Konsum und Verhalten
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
5
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
6
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
7
Imaginary futures : liminoid advertising and consumer identity
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10012484048
Saved in:
8
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
9
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
10
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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