//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing communications"
~subject:"Viral marketing"
~subject:"social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
social media
Advertising effects
188
Werbewirkung
188
Consumer behaviour
131
Konsumentenverhalten
131
Advertising
110
Werbung
108
Internet marketing
56
Online-Marketing
56
Brand management
38
Markenführung
38
Brand image
37
Markenimage
37
advertising
31
Social Web
20
Social web
20
Brand
18
Emotion
18
Markenartikel
18
Marketing management
18
Marketingmanagement
18
Fernsehwerbung
13
Television advertising
13
Perception
12
USA
12
United States
12
Wahrnehmung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Experiment
11
advertising effectiveness
11
Cognition
9
Kognition
9
Personality psychology
9
Persönlichkeitspsychologie
9
Virales Marketing
9
brand attitude
9
Ethics
7
Ethik
7
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Language
All
English
17
Author
All
Phua, Joe
2
Ahn, Sun Joo
1
Anghelcev, George
1
Anselmsson, Johan
1
Bailey, Ainsworth Anthony
1
Balboni, Bernardo
1
Belanche, Daniel
1
Burkhalter, Janée N.
1
Chen, Chiao-Chieh
1
Chiu, Yu-Ping
1
Colliander, Jonas
1
Dalakas, Vassilis
1
Drennan, Judy
1
Eells, Danielle
1
Erlandsson, Susanna
1
Fazal-e-Hasan, Syed
1
Flavián Blanco, Carlos
1
Gistri, Giacomo
1
Karabas, Ismail
1
Kareklas, Ioannis
1
Kelly, Louise
1
Kerr, Gayle
1
Kim, Jooyoung
1
Kim, Kyongseok
1
King, Karen Whitehill
1
Knoll, Johannes
1
Langaro, Daniela
1
Lim, Dong Jae
1
Lueck, Jennifer Anette
1
Muehling, Darrel D.
1
Pace, Stefano
1
Pentina, Iryna
1
Proksch, Ramona
1
Pérez-Rueda, Alfredo
1
Rita, Paulo
1
Salgueiro, Maria de Fátima
1
Stewart, Kristin
1
Tunca, Burak
1
Weber, T. J.
1
Wood, Natalie T.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
17
International journal of advertising : the review of marketing communications
16
International journal of internet marketing and advertising : IJIMA
14
Journal of advertising research
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
5
Information systems research : ISR
4
Cogent business & management
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of internet commerce
3
Journal of marketing
3
Journal of marketing management : MM
3
Marketing : ZFP ; journal of research and management
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
CESifo working papers
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
3
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
4
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
5
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
6
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
7
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
8
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
9
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
Saved in:
10
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->