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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Marketingmanagement"
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Marketing management
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Journal of marketing management : MM
Europäische Hochschulschriften / 5
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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Jahrbuch der Absatz- und Verbrauchsforschung
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International journal of technology marketing : IJTMkt
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of business economics : JBE
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Harvard-Business-Manager : das Wissen der Besten
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
236
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41
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
42
Adapting a book to make a film : how strategy is adapted through professional practices of marketing middle managers
Browne, Sarah
;
Scott, Pamela Sharkey
;
Mangematin, Vincent
; …
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 949-973
Persistent link: https://www.econbiz.de/10010411300
Saved in:
43
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
44
From market orientation to brand orientation in the public sector
Gromark, Johan
;
Melin, Frans
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1099-1123
Persistent link: https://www.econbiz.de/10010194404
Saved in:
45
Brand orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
46
Exploring the impact of silos in achieving brand orientation
Gyrd-Jones, Richard I.
;
Helm, Clive
;
Munk, Jonas
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1056-1078
Persistent link: https://www.econbiz.de/10010194410
Saved in:
47
Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike
;
Harwood, Tracy
;
Ward, Janet
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
Saved in:
48
Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.
;
Ishak, Asmai
;
Kingshott, Russel P. J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Saved in:
49
Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John
;
Beverland, Michael B.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
Saved in:
50
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
Saved in:
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