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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Service business"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
257
Relationship marketing
257
Consumer behaviour
121
Konsumentenverhalten
121
Customer satisfaction
76
Kundenzufriedenheit
76
Dienstleistungsqualität
65
Service quality
65
Brand management
38
Markenführung
38
Brand image
37
Markenimage
37
Customer integration
31
Kundenintegration
31
Marketing management
30
Marketingmanagement
30
Lieferantenmanagement
24
Supplier relationship management
24
Emotion
22
Confidence
20
Social Web
20
Social web
20
Vertrauen
20
Beschwerdemanagement
19
Complaint management
19
Customer value
17
Kundenwert
17
Brand
16
Customer service
16
Kundenservice
16
Markenartikel
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Internet marketing
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Online-Marketing
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Betriebliche Wertschöpfung
14
Einzelhandel
14
Retail trade
14
Value creation
14
Innovation
12
Personality psychology
12
Persönlichkeitspsychologie
12
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Article
255
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Article in journal
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257
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3
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Conference paper
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English
257
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Le Nguyen Hau
5
Dagger, Tracey S.
4
Buttle, Francis A.
3
Conduit, Jodie
3
He, Hongwei
3
Hollebeek, Linda D.
3
Lee, Donhee
3
Pham Ngoc Thuy
3
Andrews, Lynda
2
Ang, Lawrence
2
Balaji, M. S.
2
Bruhn, Manfred
2
Chen, Junsong
2
Christodoulides, George
2
Coelho, Filipe
2
Dant, Rajiv P.
2
De Chernatony, Leslie
2
Dessart, Laurence
2
Dou, Wenyu
2
Grönroos, Christian
2
Guenzi, Paolo
2
Harris, Lloyd C.
2
Hart, Cathy
2
Henseler, Jörg
2
Hewer, Paul
2
Huang, Stephen Chi-Tsun
2
Hur, Won-Moo
2
Joo, Jaehun
2
Kim, Taegoo
2
Lee, Gyehee
2
Lee, Sang M.
2
Maklan, Stan
2
Malthouse, Edward C.
2
Matanda, Margaret Jekanyika
2
McColl-Kennedy, Janet R.
2
Melero-Polo, Iguácel
2
Melewar, T. C.
2
Ormrod, Robert P.
2
Paulssen, Marcel
2
Phau, Ian
2
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Journal of marketing management : MM
European journal of marketing : EJM
Service business
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
International journal of internet marketing and advertising : IJIMA
65
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ECONIS (ZBW)
257
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91
Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan
;
Wang, Shijian
;
Keller, L. R.
;
Li, Jie
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
Saved in:
92
Staying engaged on the job : the role of emotional labor, job resources, and customer orientation
Anaza, Nwamaka A.
;
Nowlin, Edward L.
;
Wu, Gavin Jiayun
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1470-1492
Persistent link: https://www.econbiz.de/10011609156
Saved in:
93
Theorising practices to deliberately or accidentally control customers
Kasabov, Eduard
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1493-1520
Persistent link: https://www.econbiz.de/10011609160
Saved in:
94
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
95
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
96
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
97
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
98
Critical success factors in relationship management for services outsourcing
Rhodes, Joan
;
Lok, Peter
;
Loh, Wilson
;
Cheng, Vincent
- In:
Service business
10
(
2016
)
1
,
pp. 59-86
Persistent link: https://www.econbiz.de/10011722157
Saved in:
99
Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?
Terblanche, Nic S.
- In:
Service business
10
(
2016
)
2
,
pp. 283-299
Persistent link: https://www.econbiz.de/10011722297
Saved in:
100
Customer-perceived value and loyalty : how do key service quality dimensions matter in the context of B2C e-commerce?
Jiang, Ling
;
Jun, Minjoon
;
Yang, Zhilin
- In:
Service business
10
(
2016
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10011722302
Saved in:
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