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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Search: subject_exact:"Beziehungsmanagement"
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Marketingmanagement
Beziehungsmarketing
177
Relationship marketing
177
Consumer behaviour
81
Konsumentenverhalten
81
Customer satisfaction
34
Kundenzufriedenheit
34
Brand management
33
Markenführung
33
Brand image
32
Markenimage
32
Marketing management
27
Dienstleistungsqualität
23
Service quality
23
Customer integration
18
Kundenintegration
18
Brand
16
Markenartikel
16
Emotion
13
Internet marketing
13
Lieferantenmanagement
13
Online-Marketing
13
Supplier relationship management
13
Confidence
12
Social Web
12
Social web
12
Vertrauen
12
Brand loyalty
11
Customer value
10
Kundenwert
10
Personality psychology
10
Persönlichkeitspsychologie
10
USA
10
United States
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Beschwerdemanagement
9
Complaint management
9
Markentreue
9
Customer service
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Einzelhandel
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Article in journal
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27
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27
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Balmer, John M. T.
1
Berezan, Orie
1
Boshoff, Christo
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Celuch, Kevin
1
Chen, Junsong
1
Chen, Weifeng
1
Conduit, Jodie
1
Coussement, Kristof
1
Donnell, Lisa Victoria
1
Dou, Wenyu
1
East, Robert
1
Ewing, Michael
1
Fahy, John
1
Fernandes, Teresa M.
1
Finne, Åke
1
Foley, Anthony
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Frow, Penelope
1
Gilmore, Audrey
1
Grönroos, Christian
1
Gupta, Suraksha
1
Henneberg, Stephan
1
Hutchinson, Karise
1
Izquierdo-Yusta, Alicia
1
Jiménez-Zarco, Ana Isabel
1
Keegan, Brendan James
1
Kitchen, Philip J.
1
Ko, Wai Wai
1
Krishen, Anjala Selena
1
Krishnan, Shanker
1
Licata, Jane W.
1
Liu, Gordon
1
Luxton, Sandra
1
Martínez-Ruiz, María Pilar
1
Matanda, Margaret Jekanyika
1
Mavondo, Felix
1
Mavondo, Felix T.
1
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Journal of marketing management : MM
European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of applied business research
6
International journal of contemporary hospitality management
5
Journal of business economics : JBE
5
Journal of marketing for higher education
5
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ECONIS (ZBW)
27
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1
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
2
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
6
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
7
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
8
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
9
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
10
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
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