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isPartOf:"Journal of marketing management : MM"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Consumer behaviour"
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Search: subject_exact:"Beziehungsmanagement"
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Consumer behaviour
Beziehungsmarketing
370
Relationship marketing
370
Konsumentenverhalten
181
Brand management
116
Markenführung
116
Brand image
95
Markenimage
95
Customer satisfaction
81
Kundenzufriedenheit
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Brand
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Brand loyalty
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Internet marketing
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Marketingmanagement
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Mathematical programming
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Gastronomie
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Viral marketing
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Virales Marketing
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Han, Heesup
5
Fetscherin, Marc
3
Gil Saura, Irene
3
Johnson, Lester W.
3
Šerić, Maja
3
Alnawas, Ibrahim
2
Berenguer Contrí, Gloria
2
Bilgihan, Anil
2
Carlson, Jamie
2
Choi, Laee
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Confente, Ilenia
2
Dessart, Laurence
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Hart, Cathy
2
Hewer, Paul
2
Huang, Songshan
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Kim, Mi Ran
2
Kim, Seongseop
2
Kim, Soyeon
2
Leckie, Civilai
2
Lee, Jin-soo
2
Malthouse, Edward C.
2
Mattila, Anna
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Ndubisi, Nelson Oly
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Veloutsou, Cleopatra
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Wu, Luorong
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Abratt, Russell
1
Abu Farha, Allam K.
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Afaq, Anam
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Ahmadi, Hormoz
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Aktan, Damla
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Al Khateeb, Amr
1
Alasker, Thamir Hamad
1
Albayrak, Tahir
1
Ammari, Nedra Bahri
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
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Journal of marketing management : MM
European journal of operational research : EJOR
International journal of contemporary hospitality management
The journal of brand management : an international journal
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
76
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
SpringerLink / Bücher
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
181
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
4
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
5
"Going the extra mile" : an integrative model of customer delight
Kim, Soyeon
;
Kim, Mi Ran
;
Choi, Laee
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1193-1212
Persistent link: https://www.econbiz.de/10014483819
Saved in:
6
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
Saved in:
7
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
8
New insights into hotel customer's revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
9
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
10
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
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