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isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Viral marketing"
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Viral marketing
79
Virales Marketing
79
Social Web
48
Social web
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Consumer behaviour
35
Konsumentenverhalten
35
Internet marketing
33
Online-Marketing
33
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Tan, Yong
4
Pavlou, Paul A.
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Sun, Tianshu
3
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Zhang, Xiaoquan
3
Aggarwal, Rohit
2
Buttle, Francis A.
2
Choi, Angela Aerry
2
Dewan, Sanjeev
2
East, Robert
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2
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2
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Gu, Bin
2
Kwark, Young
2
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Lu, Xianghua
2
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2
Oh, Wonseok
2
Qiu, Liangfei
2
Ramaprasad, Jui
2
Uncles, Mark D.
2
Zhang, Han
2
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1
Adomavicius, Gediminas
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Journal of marketing management : MM
Information systems research : ISR
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
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Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
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SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
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International journal of advertising : the review of marketing communications
28
Cogent business & management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
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ECONIS (ZBW)
79
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
Diversity preference-aware link recommendation for online social networks
Yin, Kexin
;
Fang, Xiao
;
Chen, Bintong
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1398-1414
Persistent link: https://www.econbiz.de/10014487303
Saved in:
4
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
Saved in:
5
Cross-platform spillover effects in consumption of viral content : a quasi-experimental analysis using synthetic controls
Krijestorac, Haris
;
Garg, Rajiv
;
Mahajan, Vijay
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 449-472
Persistent link: https://www.econbiz.de/10012295011
Saved in:
6
Racial bias in customer service : evidence from twitter
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10013188240
Saved in:
7
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
8
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
9
Mining bilateral reviews for online transaction prediction : a relational topic modeling approach
Chen, Jiawei
;
Yang, Yinghui
;
Liu, Hongyan
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 541-560
Persistent link: https://www.econbiz.de/10012599887
Saved in:
10
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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