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isPartOf:"Journal of marketing management : MM"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
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Search: subject_exact:"Viral marketing"
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Viral marketing
52
Virales Marketing
52
Social Web
34
Social web
34
Consumer behaviour
31
Konsumentenverhalten
31
Internet marketing
24
Online-Marketing
24
Online retailing
11
Online-Handel
11
E-commerce
10
Electronic Commerce
10
Customer satisfaction
9
Kundenzufriedenheit
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Beziehungsmarketing
8
Relationship marketing
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word-of-mouth
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social media
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Confidence
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Vertrauen
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WOM
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eWOM
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trust
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electronic word of mouth
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Buttle, Francis A.
2
East, Robert
2
Michaelidou, Nina
2
Uncles, Mark D.
2
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Andrews, Lynda
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Araujo, Priscila Graziele
1
Archer-Brown, Chris
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bianchi, Constanza
1
Bueno, Ricardo Luiz Pereira
1
Buhalis, Dimitrios
1
Burton, Jamie
1
Burton, Suzan
1
Calder, Bobby J.
1
Canhoto, Ana Isabel Domingos
1
Cappellini, Benedetta
1
Chapa, Sindy
1
Chigada, Joel Mugove
1
Clark, Moira
1
Coyle, James R.
1
Daugherty, Terry
1
Decker, Reinhold
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Dobele, Angela
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Donthu, Naveen
1
Ekinci, Yuksel
1
Fatima, Tayyba
1
Fazal-e-Hasan, Syed
1
Ferdinand, Nicole
1
Ferreira, Fátima
1
Floh, Arne
1
Ghorbanzadeh, Davood
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Journal of marketing management : MM
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
4
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
5
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
6
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
7
The importance of electronic word-of-mouth on consumer perception of content marketing
Hirschfelder, Benedikt
;
Chigada, Joel Mugove
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 184-198
Persistent link: https://www.econbiz.de/10012227533
Saved in:
8
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
9
Factors influencing consumers' purchase intention towards online group buying in Malaysia
Yean Sien Liew
;
Mohammad Falahat
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10012036982
Saved in:
10
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
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