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isPartOf:"Journal of marketing management : MM"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Beschwerdemanagement"
~subject:"Kundenintegration"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Beziehungsmanagement"
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Beschwerdemanagement
Kundenintegration
Beziehungsmarketing
154
Relationship marketing
154
Consumer behaviour
73
Konsumentenverhalten
73
Customer satisfaction
25
Kundenzufriedenheit
25
Brand management
23
Customer integration
23
Markenführung
23
Brand image
21
Markenimage
21
Marketing management
19
Marketingmanagement
19
Social Web
18
Social web
18
Internet marketing
16
Online-Marketing
16
Customer value
15
Kundenwert
15
Dienstleistungsqualität
14
Service quality
14
Brand
10
Einzelhandel
10
Markenartikel
10
Retail trade
10
Kundenbindungsprogramm
9
Lieferantenmanagement
9
Loyalty program
9
Supplier relationship management
9
Brand loyalty
8
Distribution channel
8
Online retailing
8
Online-Handel
8
USA
8
United States
8
Vertriebsweg
8
B-to-B-Marketing
7
Business-to-business marketing
7
Emotion
7
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Undetermined
15
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Article
28
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
29
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
29
Author
All
Buttle, Francis A.
2
Evanschitzky, Heiner
2
Malthouse, Edward C.
2
Ang, Lawrence
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Baron, Steve
1
Baumann, Jasmin
1
Blut, Markus
1
Bowden, Jana
1
Braun, Jakob
1
Bridson, Kerrie
1
Brock, Christian
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chiang, Chang-Tang
1
Cohen-Vernik, Dinah
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Dinner, Isaac M.
1
Dong, Lin
1
Díaz Martín, Ana María
1
Eisingerich, Andreas B
1
Evans, Jody
1
Felix, Reto
1
Fritze, Martin Paul
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Heath, Timothy B.
1
Heerde, Harald J. van
1
Henkens, Bieke
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Kenning, Peter
1
Khanyapuss Punjaisri
1
Kim, Su Jung
1
Kull, Alexander J.
1
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Journal of marketing management : MM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
115
Journal of retailing and consumer services
81
The journal of services marketing
49
International journal of hospitality management
43
Industrial marketing management : the international journal for industrial and high-tech firms
36
The service industries journal
33
Journal of service management
29
Journal of service research : JSR
25
Journal of strategic marketing
22
Service business
22
Journal of hospitality marketing & management
21
International journal of contemporary hospitality management
20
Journal of the Academy of Marketing Science
20
Journal of service research
19
Services marketing quarterly
17
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
Tourism management : research, policies, practice
16
Journal of marketing
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
The journal of product & brand management
14
Business horizons
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service theory and practice : JSTP
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Cogent business & management
10
International journal of production economics
10
Journal of service theory and practice
10
Journal of travel and tourism marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
European journal of marketing
9
International journal of quality and service sciences
9
Journal of internet commerce
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Psychology & marketing
9
International journal of services and operations management
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
29
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29
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date (oldest first)
1
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
2
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
3
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
4
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
5
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
8
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
9
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
10
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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