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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Customer integration"
~subject:"Erfolgsfaktor"
~subject:"Theory"
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Customer integration
Erfolgsfaktor
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Beziehungsmarketing
151
Relationship marketing
151
Deutschland
44
Germany
44
Consumer behaviour
36
Konsumentenverhalten
36
Theorie
32
Kundenmanagement
24
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20
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20
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18
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Marketing management
17
Kundenbindung
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Customer satisfaction
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3
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chiang, Chang-Tang
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1
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1
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Journal of marketing management : MM
Springer eBook Collection / Business and Economics
Journal of business research : JBR
95
SpringerLink / Bücher
78
Gabler Edition Wissenschaft
72
Journal of retailing and consumer services
62
Industrial marketing management : the international journal for industrial and high-tech firms
48
European journal of operational research : EJOR
38
The journal of services marketing
34
Europäische Hochschulschriften / 5
31
Journal of service management
27
Journal of strategic marketing
26
The journal of business & industrial marketing
25
The service industries journal
23
International journal of hospitality management
22
Journal of business economics : JBE
21
Journal of the Academy of Marketing Science
21
Neue betriebswirtschaftliche Forschung : Nbf
21
Gabler-Edition Wissenschaft
18
Kundenbeziehungen im Dienstleistungsbereich
17
Marketing intelligence & planning
17
Journal of service research : JSR
16
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
16
Service business
16
Basler Schriften zum Marketing
15
Handelsforschung
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing
15
Journal of service research
15
Berichte aus der Betriebswirtschaft
14
Customer engagement : contemporary issues and challenges
14
Die Betriebswirtschaft : DBW
14
International journal of production research
14
The journal of product & brand management
14
DUV / Wirtschaftswissenschaft
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Jahrbuch der Absatz- und Verbrauchsforschung
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Interaktionen im Dienstleistungsbereich
12
International journal of production economics
12
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ECONIS (ZBW)
57
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
3
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
4
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
5
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
10
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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