//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing management : MM"
~subject:"Complaint management"
~subject:"Customer integration"
~subject:"Emotion"
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Complaint management
Customer integration
Emotion
Kundenintegration
Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
31
Konsumentenverhalten
31
Brand image
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
USA
7
United States
7
Anthropologie
6
Anthropology
6
Customer value
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Großbritannien
5
Markentreue
5
United Kingdom
5
Value creation
5
Advertising effects
4
Werbewirkung
4
co-creation
4
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
24
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
26
Author
All
Buttle, Francis A.
2
Malthouse, Edward C.
2
Ang, Lawrence
1
Baron, Steve
1
Baumann, Jasmin
1
Bowden, Jana
1
Braun, Jakob
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Brown, Stephen
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Díaz Martín, Ana María
1
Evans, Jody
1
Evanschitzky, Heiner
1
Felix, Reto
1
Ford, John B.
1
Fowler, Audrey R.
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Hodgson, Julia
1
Hollebeek, Linda D.
1
Hosany, Sameer
1
Johnson, Lester W.
1
Khanyapuss Punjaisri
1
Khogeer, Yusra
1
Kim, Su Jung
1
Lanier, Clinton D.
1
Le Meunier-FitzHugh, Kenneth
1
Leckie, Civilai
1
Lee, Wai-yee
1
Lloyd, Stephen
1
Lu, Xiaoming
1
Marbach, Julia
1
Martin, Drew
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
151
Journal of retailing and consumer services
116
International journal of hospitality management
72
The journal of services marketing
66
Industrial marketing management : the international journal for industrial and high-tech firms
40
The service industries journal
40
Journal of service management
34
Journal of service research : JSR
33
SpringerLink / Bücher
31
Service business
27
The journal of product & brand management
27
International journal of contemporary hospitality management
26
Journal of hospitality marketing & management
25
The journal of business & industrial marketing
25
Journal of strategic marketing
24
Journal of the Academy of Marketing Science
24
The journal of brand management : an international journal
24
Tourism management : research, policies, practice
24
Journal of service research
22
Services marketing quarterly
21
Marketing intelligence & planning
20
Journal of service theory and practice : JSTP
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of travel and tourism marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of marketing
16
Psychology & marketing
16
Cogent business & management
15
Business horizons
14
Customer engagement : contemporary issues and challenges
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
European journal of marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of service theory and practice
13
Asia Pacific journal of marketing and logistics
12
European journal of marketing : EJM
12
Handbook of research on customer engagement
12
International journal of quality and service sciences
12
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
4
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
8
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
9
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
10
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->