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isPartOf:"Journal of marketing management : MM"
~subject:"Complaint management"
~subject:"Kundenintegration"
~subject:"Markentreue"
~subject:"United States"
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Search: subject_exact:"Beziehungsmanagement"
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Complaint management
Kundenintegration
Markentreue
United States
Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
31
Konsumentenverhalten
31
Customer integration
15
Brand image
14
Markenimage
14
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
USA
7
Anthropologie
6
Anthropology
6
Customer value
6
Emotion
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Großbritannien
5
United Kingdom
5
Value creation
5
Advertising effects
4
Werbewirkung
4
co-creation
4
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29
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29
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2
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English
29
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Conduit, Jodie
3
Hollebeek, Linda D.
3
Buttle, Francis A.
2
Malthouse, Edward C.
2
Ali, Maged
1
Ang, Lawrence
1
Baron, Steve
1
Baumann, Jasmin
1
Bowden, Jana
1
Braun, Jakob
1
Bridson, Kerrie
1
Brodie, Roderick J.
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Celuch, Kevin
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Davey, Bill
1
Dennis, Charles
1
Dessart, Laurence
1
Díaz Martín, Ana María
1
Evans, Jody
1
Evanschitzky, Heiner
1
Felix, Reto
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Hewer, Paul
1
Johnson, Lester W.
1
Khanyapuss Punjaisri
1
Kim, Su Jung
1
Kwok, Simon
1
Le Meunier-FitzHugh, Kenneth
1
Leckie, Civilai
1
Lu, Xiaoming
1
Marbach, Julia
1
Maslowska, Ewa
1
Matanda, Margaret Jekanyika
1
Matzler, Kurt
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
148
Journal of retailing and consumer services
120
International journal of hospitality management
72
The journal of services marketing
66
Industrial marketing management : the international journal for industrial and high-tech firms
49
The service industries journal
38
The journal of product & brand management
35
Journal of the Academy of Marketing Science
34
Journal of service research : JSR
33
Journal of service management
31
Journal of hospitality marketing & management
29
SpringerLink / Bücher
29
Journal of strategic marketing
27
The journal of brand management : an international journal
27
The journal of business & industrial marketing
27
International journal of contemporary hospitality management
26
Services marketing quarterly
25
Journal of marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing intelligence & planning
23
Service business
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Psychology & marketing
20
Journal of service research
19
Journal of travel and tourism marketing
19
Tourism management : research, policies, practice
19
Asia Pacific journal of marketing and logistics
18
Business horizons
17
Cogent business & management
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Customer engagement : contemporary issues and challenges
14
International journal of internet marketing and advertising : IJIMA
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
European journal of marketing : EJM
13
International journal of production economics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of service theory and practice : JSTP
13
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ECONIS (ZBW)
29
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
3
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
4
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
5
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
6
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
10
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
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